Reach your consumer directly
anna gives CBD brands a low-cost entry into the direct-to-consumer market
The incubator model enables start-up brands to test a product before investing in retail distribution or a brick-and-mortar location.
anna.cbd provides a trifecta of value for CBD brands, retailers and consumers:
For CBD suppliers and brands, anna represents a low-cost, low-risk way to sell product directly to consumers. They can augment their brand awareness, access new customers and grow with the anna.network.
anna's CBD brand-partners avoid the high cost of building conventional retail channels, and have an opportunity to directly communicate with their customers with their own content via anna's WiFi connected touchscreen. CBD brands can co-market and leverage their presence in anna(s), with additional advertising options such as exterior magnetic wraps for their anna units.
For retailers, anna is a means to safely benefit from the growing legal CBD market-- which is projected to be worth $22 billion by 2022.
With full compliance assured, and CBD product suppliers who are vetted for transparency and resonsibility, retailers can get a piece of this market via profit-sharing agreement. Additionally, will enjoy the benefits of increased traffic as the anna.network grows.
anna offers the consumers the education, transparency and access they deserve when it comes to purchasing CBD products.
Having just become legal on the federal level with the passage of the 2018 Farm Bill, many consumers are unsure about what exactly CBD is, what it's uses are, associated risks and it's legal status. anna can illuminate all of these area via its WiFi-connected user interface, as well as provide spcecific product information on the supply chains of anna's CBD suppliers.
This is vitally important in a market where 70+% of products on the market are adulterated or make unverified/ illegal claims about their CBD products.
To address this, anna holds all of its CBD suppliers to stringent criteria regarding verified compliance, responsible production and sourceing and product tracking-- consumers can trust anna as a reliable and trusted source for high quality and fully complianct CBD products.